Philosophy

Comic Sans, like all fonts, has its place. It is whimsical. It is not a professional font… unless you are a clown or a character in a comic strip – and even then, there are more comic-appearing font faces for comic strips.

Fonts arouse emotions – whether or not you are aware of it. Look around and observe fonts in magazines and advertisements… especially near major holidays, and you will see an explosion of designer fonts that convey emotion. During the days approaching Halloween, you will see fonts that appear to look like melted candle wax and splattered blood. During the time approaching Easter, you may see more childlike, whimsical fonts due to the use of chicks and bunnies in the ads. The fonts are usually rounded, sometimes polka dotted. ¬†These fonts are used for headlines, not for the entire body of copy below.

If you’ll notice, the posts on the homepage and the pages on this site are primarily using the font Verdana. Why is this? Verdana is a sans serif font (lacking serifs you would find in Times Roman, for example) and is a very readable screen font. Even if I loved Comic Sans, I would not have an entire document composed in that font – because it is HARD TO READ.

Some folks make entire posters, notices, flyers and newsletters with Comic Sans or a combination of difficult to read fonts, trying to imitate a type of design… occasionally festooned with really tacky clip-art that came with their computer.

My goal is to show examples of why certain forms of written communication are more effective than others. Simply eliminating Comic Sans from use is only a first step. To simply substitute the font with another whimsical font and overuse it to the point of nausea is to amble down the same road that has gotten so many artists to get to the point of projectile vomiting when seeing the tell-tale appearance of Comic Sans.

You can convey your message using other fonts AND other methods, in a more effective way.

The font Comic Sans so screams “unprofessionalism,” that I will not do business with any place that uses this font in their signage or business cards. This may sound petty – but it’s so obvious that no professional artist would ever use that font, that by its very use, a business is showing that they are slipshod on their marketing and are likely winging it in other areas of their business as well.

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